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Blog allows company to create a personalized message to the customers. They can change very quickly their information and their messages and adapt those information to the trend.
1 – CORPORATE BLOGS
We must start from the fact that the Internet can be a much more efficient tool than traditional marketing communication instrument. Create corporate blogs is a new trend that appeared few years ago in the business world. It changes the nature of the blog from its original goal because it was originally a way for private people to talk freely about their own lives. We can see that it is, in this way completely different from what companies try to do nowadays...
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