Bertelsmann AG Financial Analysis
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Title: Bertelsmann AG Financial Analysis

Essay Details:

Subject: Business
Author: Lottie H
Date: November 24, 2015
Level: University
Grade: A
Length: 9 / 2548

Essay text:

At the time of his death in 1887, the staff had grown to 60. Next to head the company was Johannes Mohn, son-in-law of Heinrich. The company's growth slowed during this period and the focus was redirected to theological subjects. In 1910 he introduced paid vacation to the company. By 1921, when he turned control of the company over to his son Heinrich, the company had grown to 85 people. Under the leadership of Heinrich Bertelsmann, the company experienced rapid growth and by 1939, the publishing house had grown to employ 400 people. New marketing channels were added as the readership became more mainstream in the late 1920's...

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