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Essay text:
Dell customized its computers to the individual need.
1) Describe and analyze Dell's process strategy (management philosophy, efficiencies, bottlenecks, supply chain partners, etc.). What's the advantage and disadvantage of their process model?
Dell computers
2) Discuss why Dell's competitors, such as IBM and HP, would stick to their process models.
3) As usual, the last part of the case study will focus on the current PC markets. Do some research in this market and pick up one major player (Dell, HP or IBM) to analyze their development strategies. For example, the merge of HP and Compaq, the deal between IBM and Leveno, or Dell's middle-age problems (decreasing marginal profits, product recalls, etc...
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