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Beer Company Segmentation

Beer Company Segmentation

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Title: Beer Company Segmentation

Essay Details:

Subject: Business

Author: Esperanza T

Date: October 7, 2016

Level: University

Grade: A

Length: 11 / 3089

Essay text:

Michelob Ultra is being marketed in women's magazines like cosmopolitan and other AB brands are placed on woman-focused channels such as Oxygen and Lifetime. Women however aren't the only focus. With the recent focus being on FMB's, the most consistent and continuous market has been the 21-27-age bracket, mostly college students. It's Bacardi line of flavored malt beverages and the latest additions, Tilt and B-to-the-E agree with the lifestyle of the contemporary adult looking for innovative drinks that is suitable for a variety of occasions and is an alternative to beer. For the more traditional and patriotic consumer, Anheuser markets towards its US customers by boasting on the fact that it is the only American made beer...

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