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Essay Details:
Essay text:
The marketing plan revealed a strong need for an advertising plan and expansion to cater to a greater segment of the golf market.
Situation Analysis:
Bear Creek must consider expanding to other marketing segments and where to put more resources into advertising. There is a growing interest of golf nationally and especially in the Dallas/Fort Worth area. Dallas has an abundant supply of customers in all market segments. The geographic location permits business operations 10 months out of the year. Unfortunately there is also considerable competition in the area including both high and low budget ranges with varying services...
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