Bass Pro Shops

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Title: Bass Pro Shops

Essay Details:

Subject: Business

Author:

Date: October 19, 2014

Level: University

Grade: A

Length: 5 / 1269

Essay text:

Could expansion hurt their brand image and if so how? The Competition outside of Missouri is going to be much greater. They will not have the publicity and brand recognition as they do in Missouri. Does Bass Pro have the financial resources in order to open new stores, if not then what are some options they can exercise? Will Negative publicity threaten their brand image as they continue to grow? Is the cost of overhead going to be too high initially for Bass Pro to expand at a fast rate, if so then at what rate should they expand yearly? These are all problems Bass Pro is going to have to face in the future...

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