AVON

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Title: AVON

Essay Details:

Subject: Science

Author: Clinton D

Date: June 15, 2014

Level: University

Grade: A

Length: 4 / 1044

Essay text:

Preston serves as chair and chief executive of the Avon Company. He changed marketing strategy of the Avon. First, he sold unrelated business and concentrated on- selling cosmetics, fragrances, and toiletries. Second, he cut prices on Avon products. Finally, he tried new compensation program, which was cancelled because of the cultural incompatibility. Preston developed program called "Avon Select" which featured catalog and toll-free telephone number that allowed direct-mail selling. It supported program by advertising campaign. In 1997 Preston decided the Company selling products through retail stores...

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