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Auditoria Mercadeo Coca Cola

   
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Title: Auditoria Mercadeo Coca Cola
 
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Subject: Business
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Date: May 6, 1998
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Length: 11 / 2884
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Los factores ambientales macro incluyen demografico, economico, y cultural; mientras que los factores ambientales micro incluyen a mercados y a competidores. Ademas, la auditoria de mercadeo debe ser sistematica para proporcionar las conclusiones concretas, realizadas por una persona independiente del programa de mercadeo de la organizacion, y conducidas periodicamente para identificar y solucionar problemas antes de que se presenten...
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(Mercadeo, 2006). El foco de esta auditoria de mercadeo estara en la compania de Coca-Cola, conocida comunmente como Coke. Esta auditoria identificara el plan de accion o los pasos necesarios para completar a traves de la auditoria de mercadeo de la compania de Coca-Cola, centrandose en los aspectos ambientales de la economia, demograficos, mercados, cultura, clientes, y de la competencia...
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