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Wendy’s earnings report only reinforced the image of an underperforming brand. Results were hurt by higher breakfast costs, lower-than-expected sales and rising commodity costs. Wendy’s has been struggling for several years because the company failed to keep up with the trends in the industry, such as boosting growth by focusing on breakfast and value menus. This left the company vulnerable to either closing down or a hostile take over from other interested parties (Levisohn, Ben, 2008).
Triarc Company saw this as an opportunity and after two years of campaigning by Nelson Peltz a deal was made...
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