Analyzing Marketing Opportunities
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Title: Analyzing Marketing Opportunities

Essay Details:

Subject: Business
Author:
Date: April 9, 2015
Level: University
Grade:
Length: 2 / 596

Essay text:

Whatever the reason, Americans are now eating 500 more calories a day now than they were back in 1984. Several actions of marketers are contributing to this problem. First, many fast food restaurants now offer super-size portions. McDonald's original meal of a 12 ounce Coke, small fries and a hamburger provided 590 calories while their supersize Extra Value Meal of a Quarter Pounder with Cheese, supersize fries and drink is a 1,550 calories. Restaurants have found that its more profitable to make larger portions. By bundling meals, restaurants sell more and consumers feel they are getting a greater value...

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