Analysis Of Marketing Strategy Of Suzuki Motor Company, Ltd. (Suzuki)
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Title: Analysis Of Marketing Strategy Of Suzuki Motor Company, Ltd. (Suzuki)

Essay Details:

Subject: Business
Author: Lawrence O
Date: April 28, 2017
Level: University
Grade: A
Length: 11 / 3230

Essay text:

(Suzuki).In 1985, American Suzuki opened its automotive division and was the first manufacturer in the United States compact utility Vehicle. SUZUKI'S MARKETING STRATEGY IN THE U.S. MARKET ENTRY STATEGY: Suzuki changes its policy many times according to the market requirements. At first they entered in the US market as exporter of a single product (only motor cycle) with pure vertical integration. In 1964 Suzuki began exporting motorcycles to the United States. It established a wholly owned subsidiary, U.S Suzuki Motor Company, Ltd., to serve as the exclusive importer and distributor of Suzuki motorcycles...

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