Analysis of BMW's Competitors
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Title: Analysis of BMW's Competitors

Essay Details:

Subject: Miscellaneous
Author: Peter R
Date: March 28, 2015
Level: University
Grade: A
Length: 2 / 482

Essay text:

For decades, Mercedes Benz has been known for its prestige brand name and its classy and timeless look. Mercedes-Benz?¦s current strategy is built on four central pillars: global presence, leadership in technology, strong brands, and a broad product range. To compete with other strong rivals in the luxury car segment, the company is committed to a combination of profit growth and quality improvement objectives. Mercedes-Benz is devoted to be an integrated mobility company that offering complex mobility services instead of just being a car manufacturer that sells vehicle. Consider, Mercedes-Benz identify consumer?¦s demand for utility and characteristic as the trend of automobile industry, therefore applying the SUV technology from Chrysler onto their recent new models...

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