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American Express

Essays, Papers: in current category
Title: American Express
Essay Details
Subject: Business
Date: November 5, 2005
Length: 2 / 534
No of views: 0
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The team developed a business plan that gave a detailed description of the product, its characteristics, the target market, and projected value to both shareholders and indescribable good will factors. Over time, the company expanded to national coverage including the media and direct mail...
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Over time, the company expanded to national coverage including the media and direct mail. The company has received an overwhelmingly positive response to the introduction of Community Business. The program was developed on a limited budget, which considerably affected its marketing efforts...
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