Advertising and Public Relations in the United States

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427). Also in the 1800s, the railroad companies employed agents to help promote and win favor in the public’s opinion (Campbell 2007 p. 427). These agents helped the railroads to obtain government support through various forms of early publicity tactics...
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These agents encouraged favorable newspaper stories by bribing reporters to write stories that glorified the railroad (Campbell 2007 p. 427). Modern public relations can be attributed to two people, Ivy Ledbetter Lee and Edward Bernays. Lee was able to consult companies that honesty and directness produced more than any deceptive advertising campaign or practices (Campbell 2007 pp...
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