Advantages and disadvantages of direct selling: perspectives of both tourism operators and tourists

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According to Howard and Harris (2001) travel products are one of the most popular products and services available on the internet as they do not require the customer to feel, smell, try on or test before purchasing and the product does not need to be sent to the buyer...
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Many tourism businesses provide the opportunity to purchase tourism products or services directly via their websites. A study by Dolnicar and Laesser (2007) revealed that 64.4% Swiss tourists purchase tickets for scheduled flights departing from local airports directly from suppliers in comparison to 35...
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