Advanced studies in consumer decision making behaviour

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This is a consequense of the fact that constantly more companies see the importance of a closer and longer relationship with their customers to attain development and growth. In mature markets it is of strategic importance to keep old and loyal customers since it is four to six times less costly to retain old customers than to obtain new ones (Mowen /Minor 1998)...
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This is a consequense of the fact that constantly more companies see the importance of a closer and longer relationship with their customers to attain development and growth. In mature markets it is of strategic importance to keep old and loyal customers since it is four to six times less costly to retain old customers than to obtain new ones (Mowen /Minor 1998)...
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Title	Pages / Words	Save
mismanagement of customer loyalty But that is precisely what some of the loyalty movement's early believers are starting to do. Take the case of one U.S. high-tech corporate service provider we studied...	21 / 5732
customer loyalty programs Customer Loyalty Program I want to tell you about a little thing that the local airport parking company did that had a big impact on me and my family...	3 / 699
The role of loyalty programs in behavioral and affective loyalty The aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables...	2 / 318
Customer Loyalty Many jobber owners and managers execute their business strategy with a different set of priorities, often spending more money to gain new business rather than ensuring existing customer needs are met...	2 / 524
The affects of customer Loyalty 1. Market Research Plan: · What Service were we going to use for the basis of our Research? · Who, How, Why, When and What? · Covering Research tasks 1&2 2...	10 / 2715
Kudler Customer Loyalty Program To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a frequent shopper program to track customer purchase patterns and provide shopper incentives through a loyalty points program...	15 / 4183
Increasing Brand Loyalty In The Hospitality Industry Introduction Many hospitality firms are having difficulty increasing their market share because of rising international competition, slower growth rates, decreased population growth, and oversupplied and mature markets...	2 / 337