Adolph Coors
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Title: Adolph Coors

Essay Details:

Subject: Business
Author: Pete C
Date: August 10, 2015
Level: University
Grade: A
Length: 5 / 1215

Essay text:

The brewing industry's capacity utilization had been in the 60% range but this changed dramatically in the 1960's and 1970's. Large brewing companies reacted to this new demand by adding relatively large breweries and sold them quickly, which led to smaller breweries being closed. Another factor that decreased the number of small brewers was that wholesalers who supplied to off-premise outlets (supermarkets, grocery and liquor stores) usually carried only one brand. This caused difficulty for competitors, as they were unable to find large wholesalers to carry their product as the lead brand. Big brewers also had greater success in launching new brands, as they were able to leverage their existing brand in conjunction with production and distribution capabilities, which were so vast that sales volume was achieved quickly...

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