Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike?

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In October 2005, the company looks the opportunity to strengthen its business focus on footwear, apparel and golf equipment by announcement to acquire Reebok International Ltd. for ?3.1 billion ($3.8 billion). The new acquisition would increase Adidas’s annual revenues to nearly ?9 billion and give the company much stronger presence in North America, which accounted for 50% of global sporting goods market...
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In October 2005, the company looks the opportunity to strengthen its business focus on footwear, apparel and golf equipment by announcement to acquire Reebok International Ltd. for ?3.1 billion ($3.8 billion). The new acquisition would increase Adidas’s annual revenues to nearly ?9 billion and give the company much stronger presence in North America, which accounted for 50% of global sporting goods market...
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