Ad Nauseaum: The Effects Of Product Placement On The American Television Industry

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Obviously, in the majority of television shows, storylines are going to include the use of common or popular items, whether they fall into the genre of food, household, technological, or transportation categories. It would be difficult, for example, to have an episode of Alias where the characters did not at any time use a computer...
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It would be difficult, for example, to have an episode of Alias where the characters did not at any time use a computer. Traditionally, television networks demanded that brand names for these items be hidden or “greeked” when the items were used in the show...
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