Ad Campaign Dell
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Title: Ad Campaign Dell

Essay Details:

Subject: Business
Author: Samuel W
Date: March 18, 2014
Level: University
Grade: A
Length: 7 / 1937

Essay text:

With all of the PCs in the market being more or less equal, Dell needs to focus on what differentiates its products from the competition, namely service and support. The advertising campaign need to focus on the emotions of the PC users as oppose to merely their logical side. With a strong emotional ad campaign focusing on the anxieties and fears of the consumers when it comes to making the decision for a computer purchase Dell can reassure the consumers that we are there for them. The direct model and more importantly the virtual integration should be the focus of the campaign as oppose to a "teen-age" part-time employee at your local mall...

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