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The four Ps form a circle with the customer in the middle to emphasize the importance of one to the other (Perreault-McCarthy). The marketing team of Apples iPod hit it right on the button when the decision was made on iPod's marketing mix. It brought company much needed leverage in the market of electronics and entertainment.
Apple entered the digital music player business by introducing the iPod in October 2001. The original 5GB iPod featured a unique "Thumb Wheel" user interface for one-handed operation and a simple, easy-to-use operating system developed for mobile devices. The iPod provided 20-minutes of skip-protection, could transfer a CD in approximately 10 seconds, and can store up to a thousand songs in high-quality mp3 format...
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