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Title: Absolut Vodka - Absolutely successful
Essay Details
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Business |
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| Date: |
December 17, 1996 |
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| Length: |
6 / 1605 |
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Essay text:
Volgens de adviseurs werd witte sterke drank als puurder en gezonder beschouwd. Vin & Sprit had geen ervaring met marketing of productontwerpen, dus werden er externe marketing- en managementdeskundigen in dienst genomen om een geschikt product voor de zojuist ontdekte markt te creeren... Showed first 250 characters
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Het uiteindelijke resultaat is bijna helemaal het resultaat van de vasthoudendheid van een man, Gunnar Broman. Hij kreeg het idee toen hij in de etalage van een antiekwinkel in Stockholm achttiende-eeuwse medicijnflessen zag staan. De flessen waren elegant, toch eenvoudig en typisch Zweeds... Showed next 250 characters
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