A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980

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Recently, Japanese companies have begun to abandon some of these norms in an attempt to increase profitability. The Indian market is considered to be one of the core international market for the Japanese firms. During the 80s and early 90s reflected the superiority of Japanese management styles and methods not only in production, but also in marketing...
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During the 80s and early 90s reflected the superiority of Japanese management styles and methods not only in production, but also in marketing. Before, and during this period, Japanese companies grew from imitators to innovators and came to dominate some industries, such as motorcycles and passenger cars...
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