A Formulation Of A Swot Analysis For Home Depot

Essay text:

responsibility - If a store manager wants to change the display or order more/less of a product they do not need to get authorization from headquarters - C227 - Cannibalization of sales of new stores to existing - C228 - Home Depot will open up new stores close to existing stores to: - Improve customer satisfaction - Reduce delays in shopping - Increase utilization by existing customers - Attract new customers to more convenient locations - organizational structure: - Decentralized management: - Casual working environment in the corporate offices, according to an Human Resource spokesperson - Regional managers - There are 20 regional managers - Each one is only responsible for six to eight stores Weaknesses - rapid expansion - May be expanding too quickly and growing faster than corporate culture can handle - See C224 - distracting to existing stores - Corporate structure: - Promoting from within - only will get an inside prospective - Advertising - Their strategy calls for aggressive adverting (C230), yet their sales are growing exponentially, yet advertising is stagnate - Only targeting on sub market - DIY - Suppliers - Purchasing from 1900 - seams too high - Employee turnover Opportunities - Small market share in the home improvement supplies market - Approximately 5% - Overseas - Form partnerships with larger contractors - Form partnerships with suppliers - Use of newer technologies - such as the Internet - Attract new business - For example offer tips - Form advertising relationships - i...