A Critical Evaluation of Multi-Channel Retailing in the UK Today

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They should be able to place an order online at midnight, call a free number for customer service during the week, and return merchandise purchased online at the store. 1.2 Factors Affecting the Multi-Channel Environment For retailers, today's economy has brought many obstacles as well as opportunities...
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Consolidation and globalisation have reduced margins. (Jeffrey Bennett, Porter's 5 Forces Model and Internet, 2006) . Increased competition has forced retailers to implement greater discounts and to develop more innovative product offerings. Shoppers, too, have changed...
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