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Title: A Career In Marketing
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Business |
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September 19, 2004 |
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6 / 1643 |
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This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet those needs... Showed first 250 characters
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(Hills 1994)
Career tracks in marketing are numerous and make use of a range of personalities, academic specialties, and talents. (Beckman & Davidson 1997) A short list of some of the categories that fall under a career in marketing are:
Public Relations
Brand Management
Promotions
Advertising
Market Research
Each relies on a combination of similar and decidedly different individual talents, knowledge and strengths to be effective in the job... Showed next 250 characters
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