A broad view of public relations
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Title: A broad view of public relations

Essay Details:

Subject: Business
Author: Patricia S
Date: November 27, 2014
Level: University
Grade: A
Length: 2 / 558

Essay text:

And yet another definition states, Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics, involves the management of problems or issues; helps management to keep informed on and responsive to the public opinion ; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principle tools...

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