7up India: Approach To Solve A Managerial Decision Problem - Improving Monthly Sales

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One of the factors contributing to this is the perception that soft drinks are not good for health. Seasonal Demand: The demand is highly seasonal with close to 45% of the sales coming in three months of April- June. This creates an inherent problem for the distribution network as well as asset utilization...
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This creates an inherent problem for the distribution network as well as asset utilization. Low Product Differentiation: Differentiation can only be created by such aspects as brand image, high visibility, heavy promotions and aggressive marketing. Habitual Buying Behavior: A soft drink is typically a low customer involvement product with low product differentiation leading to a "habitual buying behavior"...
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