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Title: 3M's New Information
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History |
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| Date: |
July 31, 2002 |
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| Length: |
5 / 1375 |
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Essay text:
Therefore, 3M could not take advantage of cross selling opportunities through "comparing same-customer purchase information" or "analysing buying patterns across product categories". (IBM Case Study) The importance of each customer, to the entire company, could not be evaluated... Showed first 250 characters
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Furthermore, each unit was responsible for maintaining and updating its customer database, which was a large, costly and duplicative task, as well as highly prone to error. Invalid customer databases existed in 40% of some U.S branch databases. (MIS Quarterly) The problem with the decentralized databases was projected onto the Internet... Showed next 250 characters
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