15 basic appeals

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Title: 15 basic appeals

Essay Details:

Subject: Miscellaneous

Author: Ronald G

Date: November 26, 2013

Level: University

Grade: B

Length: 2 / 438

Essay text:

Advertisers try implementing messages, both hidden and apparent, in these needs in hopes of trying to manipulate our decisions. For example, when Calvin Klein used Brooke Shields to model their clothing line, they were trying to target a young female audience. The advertisers were promoting the need for attention by using a sexual figure as a tool to target this particular audience. According to Fowles, advertisers try to grasp hold of the, “unfulfilled urges and motives swirling in the bottom half of our minds” (Fowles, 1998, p.1). They do so through a number of methods. For example, through television, internet, sports, clothing and magazines just to name a few...

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