'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa

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“Retailers need to communicate through the right channels this holiday season to ensure shoppers hear them.” About BIGresearch: BIGresearch is a consumer intelligence firm providing analysis of behavior in areas of products and services, retail, financial services, automotive, and media...
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BIGresearch’s syndicated Simultaneous Media Survey (SIMM) is focused on consumers to gauge their consumption across media, products and services. Marketers can use SIMM to develop the types of consumer-centric marketing plans required to increase advertisers’ ROI...
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