"The power of advertising." Explore the nature, purpose and effectiveness of rhetoric as used in some adverts of your choice

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The rhetorical text sells the reader a lifestyle as a consequence of purchasing the product; an effective devise to target audience who purchase the lifestyle magazine advertisement is featured. Another advertisement offering a product to give a particular lifestyle is the Lux advert in appendix two...
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The purpose of this advertisement is to sell the target audience a shower gel by presenting a stylistic lifestyle. The brand name is in a gold font which appears refined and associated with wealth and prestige as well as the font of the slogan and product description is sophisticated and mature persuading the reader that to purchase this product would mean that they would be as stylistic as the celebrity pictured as she is renown for her "uber-stylish" (Unilever www...
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